Customer Relationship Management
Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty.
CRM delivers a holistic view of each customer that enables client-facing employees to make expedited and educated decisions about strategic efforts in the sales, marketing, and customer service fields.
The way people buy has fundamentally changed. Today's customer is constantly connected via their mobile device, is plugged into social networks, and does their own research to solve their problems.
Therefore, it is no surprise to find that customers are almost 60 percent down a sales cycle before they actually make contact with the company that they are researching. Your customer relationship management (CRM) system should enable your people to excel in this new world. CRM systems built for a traditional sales cycle are outdated—they are static and not able to help you in a dynamic way. And that is why, with Microsoft Dynamics CRM 2013, we are creating something entirely new.
Marketing with CRM
Your business revolves around the relationships you are able to cultivate with your customers. You want to attract new customers, retain the ones you have, and grow their business with you. CRM marketing solutions from Clearway give you the insight you need to better understand your customers. With powerful behavioral and marketing analytics, you can easily target and segment your customers, understand what they are interested in, and then engage them at the right time with the right message.
Delivering exceptional customer care starts from the inside out—to win the hearts of your customers, you must first win the hearts of your employees. After all, they are on the front lines in that moment of truth when customers are deciding to continue their relationship with you.
What does it take to win their hearts?
Clearway delivers Microsoft CRM solutions built to enable each person in your organization to thrive. With the right system of engagement, you do more than inspire them. You enable them to do what they do best—to shine.